Bringing energy to a global brand.
The purpose of the new Redflow website was to enhance brand awareness and perception while building on the established equity of the brand. The core design concept was ‘clean and flat’, with an easy navigation system that encompasses all that Redflow provide to consumers, businesses and shareholders.
The Redflow website redesign was an excellent example of using the ‘sprint’ approach to web development. By using a scalable template for the first stage of development, Viabrand could have the initial website online sooner. This provided both Viabrand and Redflow sufficient time to define and implement the advanced features of the website in stage two.