Viabrand conducted discovery sessions with the client and researched all aspects of the marketplace. We determined strengths, opportunities and areas for improvement for the brand.
Our team researched the competing consultancies across Australia and potential customers. From here, we presented options for a refreshed identity, brand promise, campaign messaging and above and below the line marketing concepts. A suite of enhanced colours, typography, photographic mood board, logo and design elements was established to improve clarity and consistency of communications.