Redefining an insightful brand

The outstanding work Adept Economics do positioned the brand perfectly to present a modern, forward-thinking consultancy with renowned Canberra advisor and founder Gene Tunny.

The strategy Viabrand delivered included tactics to successfully communicate the brand substance and align the business reputation with the traits of: knowledgeable,
trusted sources of information; wisdom and intelligence; analytically minded mentors and advisors.

Viabrand conducted discovery sessions with the client and researched all aspects of the marketplace. We determined strengths, opportunities and areas for improvement for the brand.

Our team researched the competing consultancies across Australia and potential customers. From here, we presented options for a refreshed identity, brand promise, campaign messaging and above and below the line marketing concepts. A suite of enhanced colours, typography, photographic mood board, logo and design elements was established to improve clarity and consistency of communications.

The end deliverables included a new brand system for effective communication.

Our team reviewed every brand touchpoint and delivered a refined logo approach, corporate stationery and brand website. The set of branding and marketing materials provided the client with a consistent and professional look for their service and communications.

Ready for a chat about how Viabrand can help with your Brand Design challenge?

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