With over a decade of experience at world-class venues and events, Upright Projects deliver their client’s visions Australia-wide. They create unforgettable moments for a wide range of events, productions and exhibitions.
Driven by an unwavering dedication to service in an industry that’s constantly evolving, Upright identified an opportunity to offer their solutions to a variety of clients. The pivot of the business was a response to industry demands for hardware sharing and rental; particularly as interstate travel becomes increasingly difficult and national events become reliant on local suppliers.
Empowered by a strong reputation and existing brand equity in the market, Upright engaged Viabrand® to champion their business relaunch and bring their visions to life.