Categories:

All Branding Marketing

Brand Essence: Choosing a Brand Name

Choosing the right name is vital when it comes to your brand, products or services. Yet sometimes names are...

9 Great Reasons to Include Video in Your Marketing Mix

Did you know that over 8 billion videos are viewed on Facebook every day? When you throw TV, in stream...

Behind the rebrand: A Refreshed Strategy and Image for Viabrand

They say it’s important to practice what you preach, so entering our fourth year in business, it was time...

Property Branding Guide

Compiling an attractive, compelling and genuine set of branding, marketing and advertising materials is vital to the success of any development. So much is conveyed to consumers through the choice of language, imagery...

Establishing A Brand

A polished brand that’s supported by sound marketing strategy is no longer a luxury. Nor is it the sole domain of mega-corporations. You only get one chance to make a great first impression and a brand is the first impression a customer gets of your...

Brand Health Check

Take the test to check the health of your business’ brand. Brand is more than a pretty logo. It’s your company’s personality, made up of its values, vision and mission. A clearly defined and consistent brand that’s visible in all internal and external...

Brand Essence: The Importance of Finding Your ‘Why’

If you’ve ever been in a dead-end job or a failing business you’ve probably asked yourself why you even bother....

Behind the rebrand: A strong suite for Burke Advisory

Burke Advisory Chartered Accountants is a boutique financial services business. When they spoke with Viabrand, their goals were to strategically...

Optimising your marketing team’s performance

Optimising your marketing team's performance Whitepaper. In this report we look at the state of marketing and how marketing managers in various industries are managing lean teams...

Surviving the Shark Tank: How Marketing Teams Can Help Start-ups and Growing Businesses Attract Investors

One of the largest challenges faced by start-ups and growing businesses is raising capital. Often, the job of creating the...

Why do they Buy? How Understanding Consumer Behaviour Takes Business Marketing to the Next Level.

Ever wondered why people choose some products over others? Ask an expert in consumer behaviour! Understanding consumer behaviour can give...

Viabrand Outsourcing Playbook

How to choose a creative studio for your design work? Working closely with external studios has become an incredibly popular business decision – and for good reason. If you’re considering a collaboration with a design studio, there’s a few things to consider...

Behind the rebrand: Uscribe makes their mark

The Uscribe rebrand is the creative outcome for a company 25 years strong. This rebrand needed to reflect the current products and services it provides, while still being recognised as the trusted experts within the industry.

Behind the rebrand: GC Eyewear finds clarity

GC Eyewear is a long-established Australian fashion label, supplying on-trend designer eyewear and hats into major pharmacy retailers across the...

How design support can improve your marketing team’s effectiveness

From brand strategy to website management, social media and advertising campaigns, your marketing department now has an ever-growing list of...

Behind the brand refresh: Little Tokyo Two matures

Little Tokyo Two is now Brisbane’s largest network of coworking spaces. The brand has a lot of personality and appeals...

Rebrand vs a brand refresh – which is best for you?

The equity of your brand is one of your greatest business assets. So how do you modernise a brand customers...

Building a Personal Brand

Is there someone in your industry who seems to be everywhere? Speaking at events, showing up in your LinkedIn and...