While the client was visiting Brisbane, Viabrand conducted a thorough brand discovery session with him in our offices.
After this, we ran extensive research into the competitors, the industry as a whole, potential customers and relevant statistical data. We defined the brand personality that would best appeal to the target market while conveying the core truth of the business. We established a brand strategy to define naming, language and messaging for the brand. The design team created concepts for logos from a few of our preferred names.