Viabrand conducted thorough discovery and research sessions. We determined strengths, opportunities and areas for improvement of the brand.
Our team researched the competing schools and the potential customers. Our team presented options for name and logo refresh, brand promise, campaign messaging and above the line and below the line marketing concepts. A suite of colours, typography, photographic mood board, logo and design elements was established to improve clarity and consistency of communications. Marketing examples provided included outdoor advertising, prospectus, digital marketing and concepts for events.