With the client located in Sydney, Viabrand conducted a thorough brand discovery session with the company board over Skype.
Following, we ran our brand development process, that included extensive research into the competitors, the industry as a whole, potential customers and relevant statistical data. We defined the brand personality that would best appeal to the financial services market while conveying the core truth of the business. We established a clearly defined strategy that was supported by a visual identity, plainly identified brand personality, messaging and language. The brand identity also needed to be flexible enough to support sub-brand product and service naming.