Xplore Wealth provides Managed Discretionary Accounts (MDAs) to the financial planning market. The work Viabrand created for Xplore was awarded bronze in the Financial Services Sector of the International Visual Identity Awards.
With the client located in Sydney, Viabrand conducted a thorough brand discovery session with the company board over Skype. Following, we ran our brand development process, that included extensive research into the competitors, the industry as a whole, potential customers and relevant statistical data. We defined the brand personality that would best appeal to the financial services market while conveying the core truth of the business. We established a clearly defined strategy that was supported by a visual identity, plainly identified brand personality, messaging and language. The brand identity also needed to be flexible enough to support sub-brand product and service naming.