Bringing a new IoT brand to life

Creating a progressive brand

Cutting edge technology requires cutting edge branding.

mIoT identified an opportunity to build a progressive brand with its inception into their market and Viabrand were tasked with the exercise of giving them the competitive edge to further expand their business. The brand – a company of Madison Technologies – has been operating since 2017 and successfully obtained a large national account earlier this year. Our job was to step in and build a brand that would support their ambitious growth plans. The Brisbane based business, innovates IoT technology products, revolutionising the the way data is recorded an analysed. Already, mIoT are capturing the attention of some of the most well-known companies in Australia and beyond. The brands vision is clear – to become the first choice in the IoT space.

Viabrand conducted a thorough project discovery session with the client.

The opportunity for mIoT lied in delivering a well designed customer facing brand, that would deliver trust, personify quality and inspire action. We began at the discovery process, where we were able to identify the competitors, the industry, potential customers and relevant influential brands. We also identified the visual brand personality that would best appeal to the target market and created a plan to turn this into a visual brand system.

With a Visual Identity and Communications Strategy in place, we could now begin putting it to work.

From exhibition signage to detailed product brochures to merchandise and social media planning, mIoT began coming to life. We scoped and planned out a roll out with months worth of work. We are excited to see where we can take this brand especially with the launch of a functional new website to come.