Intercoat Painting

A new brand identity for a family-oriented business

Creating a digital world

Intercoat Painting, founded in 2015, is a young business with a fresh approach. They provide a professional and reliable painting service across Brisbane.

Their experienced painters believe in honest advice and quality workmanship. They also embrace efficient processes and new products and techniques that will give you a better result. This approach has seen them grow quickly and gain a reputation for unparalleled quality and project management.



This new business was in need of an identity and marketing material to help maintain their reputation and professionalism.

After a consultation with the team, we discovered that they wanted a simple, modern and family orientated look. Our first approach to strategy and design was to come up with a brand identity for them, which would be carried across into the marketing material.

The brand identity consisted of simple font, lines and colours, which emphasised their professionalism and family friendly approach.

This new look was carried over to digital and marketing material that included a website, business cards and flyers. The same approach to the brand identity was applied to these assets. Iconography was also created to make the technical information more comprehensive to customers.