Setting the scene for a big reveal.

Century Batteries might be Australia’s oldest battery manufacturer, but the technology used in its products is anything but traditional. Ahead of the launch of its range of sealed maintenance-free batteries, Century wanted to build excitement around the innovative new products.

Could automotive batteries be exciting? And maybe even a little playful? We thought so. Using this as our inspiration, we created a three-part print teaser campaign to add momentum to the launch.

From concept through to photography, copywriting, design and rollout, we oversaw the national campaign from start to finish. The series of ads creates engagement by leading customers to a dedicated landing page, which continues to add colour and personality to a trusted Australian brand.