Before launching a brand to market, taking the time to develop strong foundations is essential for achieving the greatest success on returns.
Shortcut Camping delivers all the benefits of a quality outdoor camping experience whilst removing the pain point of planning, organising (and paying for) quality camping gear. They handpick exceptional locations, handle the logistics of set-up, transport and break down of your campsite so you can kick back and relax on your next outdoor adventure.
The company founders approached Viabrand® with their idea and the challenge of needing to create a standout brand ahead of launching their concept to the market. The brief was well documented and required the creation of an authentic, inspirational solution that was geared to disrupt the camping industry and change the standard camping experience across Australia.