Hubbard’s School approached Viabrand for marketing support and digital communications strategy and content. They wanted to address a downturn in enrolments attributed to a state-wide amendment to the age at which students could start school. The objective was to use digital media to attract enrolments as well as building brand awareness and addressing any misconceptions in the market. In order to further the business’ goals, a marketing plan for the coming year was required. The plan focussed on digital advertising and content marketing efforts.
Hubbard’s School is committed to their mission ‘to assist students to achieve their educational goals and to prepare for and transition to tertiary studies’. The school provides secondary students and returning learners with flexible and personalised year 11 and 12 education. Hubbard’s also offers short courses for university prerequisite subjects via the Cert IV in Adult Tertiary Preparation (CATP) course, as well as tutoring and exam preparedness. Their flexible scheduling means they attract a lot of high-achieving students who excel in other fields such as sport and music.