Great things can take time, and that was the case with CP1. We identified 3 Phases of the Rebrand Project that would have to take place, step by step, in order to get CP1 and their brand, where they want to be. The research we conducted allowed us to create a Brand Guidelines document and refined communications strategy. These documents are pivotal and inform the process of creating a visual identity, which came next. The design brief was a re-invigoration of the identity, meaning it was vital we retain the existing established traits that their clients know. The end results was a brand mark that is modern, professional and easy to read.