Following a change in Company Structure and Strategic Direction, CountPlus One saw the opportunity to refresh their entire identity.
CountPlus One approached Viabrand requesting a Brand Refresh. With CP1 being based in Sydney, we held comprehensive discovery sessions via Skype and continued to conduct our own industry research, allowing us to learn the brand and vision back to front. This then informed the direction we wanted to take. The opportunity for CP1 lied in delivering a better customer facing brand, creating strong messaging and brand personality, implementing a marketing strategy and tactical plan.