Unite Advisory – formerly known as 360 Financial Advantage provide accounting and financial services from three locations: Coffs Harbour, Macksville and Port Macquarie. The Business is built on the foundations of giving back to their local community not only by servicing and employing them but by contributing substantially to charities and causes that matter.
After identifying issues with their old branding, the leadership team approached Viabrand seeking a complete re-brand. They believed that people’s perceptions of the brand didn’t align with how they wanted to be perceived. Our strategists went through a comprehensive discovery session to get to the bottom of the issues they were experiencing. We highlighted key issues with the brands perception, confusion in the name, being undervalued and negative associations.