Documenting an Australian brand icon.

At the forefront of innovation since 1928, Century Batteries has grown to become the undisputed market leader in the Australian battery market. Renowned as the first choice for stored energy solutions, Century seamlessly deliver premium products and take great pride in investigating the latest technology when it comes to advancements like solar and hybrid vehicles.

A long term client of Viabrand, Century entrusted our visionary design team to produce a major product reference manual. Distributed nationwide, the 254-page guide was a collaborative effort, with the client’s marketing and technical teams advising on the project to ensure absolute precision and accuracy throughout.

Knowing the manual would serve as a key reference point for users, it was paramount that data was not only displayed in a logical sequence, but that it was visually impressive too. A matte cello finish with spot UV features on the cover and inside, custom theme designs differentiate product range categories and tab designs segregate for enhanced usability.