Embracing change through brand synergy

Viabrand was tasked with creating synergy across the Madison Technologies brand and sub-brands, while being flexible enough to accommodate future business unit extensions.

Once Viabrand finalised the brand refresh for Madison. we developed clear identity guidelines for the Company. These guidelines would be used across the business teams to ensure brand consistency following the refresh.

Viabrand designed the internal marketing materials including the ‘corporate values statement’ posters.

These posters communicate the brand message of “we want to change the way Australia connects”. This eye-catching poster series featured each brand pillar of ‘Connect’, ‘Embrace change’ and ‘Act with integrity’, to be utilised within the Madison offices Australia wide.

As an internal communication initiative for the corporate team, posters were created to support and strengthen the business culture within the Madison organisation and now feature throughout the corporate office and on digital materials.