Em-powering a local brand.

For almost 30 years Aerco has been one of the most trusted businesses for electrical, air-conditioning and solar in Mount Isa. It was recently taken over by a new team who wanted to take a fresh direction without compromising the quality of service the business was known for.

By refining business processes, the team is able to offer competitively priced services, fast turnaround times and – importantly – attentive, local service. When was the last time your tradesperson called you simply to check in a week after the job was finished? Our challenge was to ensure the brand reflected this commitment.

Inspired by values of community, professionalism and service, we developed a visual identity, brand promise and range of stationery that not only set Aerco apart in the highly competitive Mount Isa market, but also provide the company with the professional image it needs to expand into the B2B sector.