As Australia’s largest supplier of automotive parts, ACM Auto Parts needed a stronger online presence to enhance brand awareness, increase traffic, and crucially, drive sales leads.
The company approached Viabrand® to create a new website to showcase the company’s diverse product range and communicate its strong market position. It was also essential to improve site usability and search rankings, with the ultimate goal of driving leads through the sales funnel.
THE WEBSITE PROJECT
A major goal of the ACM Auto Parts website refresh was to enhance the brand’s visibility and SEO rankings. Viabrand undertook a three-prong approach to building a better website and dedicated sales funnel: discovery, design and development.