COVID-19 has created no end of challenges for businesses worldwide. For Battery Zone, New Zealand’s leading provider of battery testing, fitment, and advisory services, a strict national lockdown in 2020 meant Kiwis were no longer hitting the road for work or leisure.
As restrictions started to ease, the company needed to find a way to encourage their target audience to get back outside and embrace boating, camping and holidaying—while also promoting Battery Zone to power those adventures.
Battery Zone approached Viabrand® to develop an advertising campaign that encouraged cooped-up Kiwis to re-discover their own backyard and built brand awareness for the company’s products as roadside service tools.
Travel restrictions, social distancing protocols and a limited budget meant a traditional photoshoot was out of the question. The solution would need to be a little more creative.