A Country in Lock Down
COVID-19 has created no end of challenges for businesses worldwide. For Battery Zone, New Zealand’s leading provider of battery testing, fitment, and advisory services, a strict national lockdown in 2020 meant Kiwis were no longer hitting the road for work or leisure.
As restrictions started to ease, the company needed to find a way to encourage their target audience to get back outside and embrace boating, camping and holidaying—while also promoting Battery Zone to power those adventures.
Battery Zone approached Viabrand to develop an advertising campaign that encouraged cooped-up Kiwis to re-discover their own backyard and built brand awareness for the company’s products as roadside service tools.
Travel restrictions, social distancing protocols and a limited budget meant a traditional photoshoot was out of the question. The solution would need to be a little more creative.