Viabrand conducted discovery sessions with the client and began researching all aspects of the marketplace.
Our team reviewed labelling and marketing strategies of all major competitor brands. We also researched the consumers, market landscape and opportunities. The data and insights we gathered informed our strategic decisions regarding naming, messaging and image.
We created a large list of name options, narrowed them down to the ones available for trademark and presented the top choices to the client for consideration. Labelling and marketing messaging, including brand promise was developed. Logo options were designed, as were product labels for the three styles of product: condiment sauces, simmer sauces and pasta stir
The set of branding and marketing materials provided the client with a consistent and professional look for their products and communications.