Imagination Captured

Naming, positioning, branding and strategic services to support a growing business in its evolution.

Xzibit, previously known as Focus Productions, offers a complete design, fabrication, installation and maintenance service for large scale trade show and expo stands, interpretive design exhibits and retail displays. The creative and passionate team has a reputation for being reliable, hardworking and dedicated to high quality outcomes. Xzibit are known for friendly and down to earth team members who can identify problems and solve them before they arise.

Xzibit’s team decided timing was right to rebrand and claim a unique space in the market.

The aim was to differentiate from competitors and present a solid, clarified brand that will work now and well into the future. The goal was to grow the business while continuing to offer a high standard of personalised service. It was important to Xzibit that their new name was original and trademark-able. They also wanted to ensure the name was a more literal interpretation of the service offerings.

Viabrand began with discovery, strategy and research sessions including in-depth client and stakeholder interviews.

We worked closely with the internal team to identify their goals and aspirations for the brand. Our team developed strategies for naming, brand promise and campaign messaging. We presented strategies for marketing and advertising the brand. Viabrand also built comprehensive concepts for visual solutions for a refreshed brand image, including colour suite, photographic mood board, iconography, design elements and typeface. The refreshed brand concept was applied to ATL and BTL marketing solutions including vehicle branding, high-visibility work-wear, signage, business cards, stationery and website.

Happy Client

“We’re very glad that we went through the process, we wouldn’t have gotten around to it! We love the look & feel of the solution.”

Kelley Xzibit