Branding a new player in streetwear.
Sante Apparel is an exciting streetwear brand that fuses street style with activewear. Early in the establishment of the business, we were approached to develop a brand strategy and identity. Given that the Santa brand is featured across the entire product range, it was important for us to create an identity that would lend itself to clothing design. Once the logo, tagline and positioning was established, we brought the brand to life with a fully integrated ecommerce site, packaging, swing tags and collateral.