Developing a new angle for a leading property news site.
The Urban Developer is one of Australia’s leading sources of property news. Within just a few years, monthly visits were hitting 150,000 and the site had grown to encompass a number of sub-brands as well as an industry directory (to be launched later this year).
Our challenge was to reinvent the visual identity to reflect the evolution of the brand and incorporate these sub-brands. The creative and taglines better communicate The Urban Developer’s purpose and draw upon the energy of the property industry.