Besco is an upcoming bespoke brand that delivers superior-quality batteries.
Besco needed a full brand identity and brand assets to support the product range launch. This included: logo design, brand guidelines, battery labels and printed sales and marketing materials. Viabrand was up for the challenge and liaised with the client to produce the best outcome.
Besco wanted to stand out from the other battery brands on the market, however they didn’t want to look so unfamiliar that customers didn’t recognise them as a battery brand. They wanted a labelling system that would make it easy for customers to quickly identify the correct choice in store. Each label had to appear similar in design, but different enough to stand out as individual categories.
Our approach offered the brand a more luxe look than others on the market. The result was a log and brand material that highlighted the quality and value of their specialised products. The brand look consisted of deep, rich colours, matched with simple and sophisticated design elements.