Refreshing a brand that’s always at work

Known for its fun and modern approach to work, Little Tokyo Two is Brisbane’s largest network of coworking spaces. After opening its first location in 2014, the brand now has four spaces that provide flexible working arrangements for freelancers, startups, small businesses and larger companies requiring remote offices.

Having experienced so much growth in just two years, the Little Tokyo Two brand needed to catch up, and the team approach us to refine its brand strategy. The process saw us work with the team to refine the brand values and update the identity accordingly.

The result of the brand refresh is a new logo, collateral and set of brand guidelines that are modern and sophisticated, yet still reflective of Little Tokyo Two’s unique approach to work. The new brand standards also provide Little Tokyo Two with a foundation to build upon as it continues to grow and push the innovation agenda in Australia.