Delivering a new vision in eyewear

Discount Optical makes eyewear more affordable without compromising quality.

The challenge with this project was communicating this brand promise: that cheap doesn’t mean nasty. We developed the entire brand strategy and rolled out the brand identity to marketing materials, swing tags and digital advertising.

Once the brand was locked down.

It was time to build and launch a new eCommerce site with a campaign that included Google AdWords, retargeting and online advertising.

Ready for a chat about how Viabrand can help with your Brand Design challenge?

Success Stories

The Urban Developer

Developing a new angle for a leading property news site

Racecourse Road Dental

Luxury branding for a dental practice like no other

Red Dog Connect

Connecting communications specialists with their customers