Delivering a new vision in eyewear.

Discount Optical makes eyewear more affordable without compromising quality. The challenge with this project was communicating this brand promise: that cheap doesn’t mean nasty. We developed the entire brand strategy and rolled out the brand identity to marketing materials, swing tags and digital advertising.

Once the brand was locked down, it was time to build and launch a new eCommerce site with a campaign that included Google AdWords, retargeting and online advertising.