Building a wholesome brand.
Ahead of the launch of a second location in West End, popular vegetarian restaurant Vegerama had big plans for its brand. The addition of a second restaurant increased Vegerama’s capacity to offer catering services and ready-made meals, and this new direction needed a brand to match.
We came up with a strategy that was rolled out to a visual identity, print collateral and an ecommerce site that simplifies the ordering process for meals and catering. We also stepped in to create a marketing campaign to promote the opening of the restaurant, which is still thriving in the new location.