Powering up a trusted brand.

What’s a toy without a battery to run it? Making batteries for motorbikes, four-wheel drives and watercraft, Yuasa Batteries powers weekend adventures.

With a global market presence and a reputation for performance and next-generation technology, Yuasa needed to refresh its product packaging to reflect its brand promise. The brand identity remained unchanged, and we used this as the foundation to develop new product labels and branding, a product range brochure, iconography and 2D renders showcasing product technology.

To ensure the updated design is applied consistently across all of Yuasa’s touchpoints, we also delivered a set of style guidelines for use of imagery, fonts, logos and brand colours.

Designed for weekend warriors who take their hardware seriously, the new product branding has Yuasa’s time-honoured hallmarks, as well as modern adjustments that reflect the brand’s commitment to innovation.