PPC Workforce is a new player in Queensland’s construction and mining industries, providing services in recruitment and supply of blue-collar labour hire solutions. Throughout the pandemic, it has been difficult for businesses in the construction and mining industries to find blue-collar hire solutions. PPC Workforce is changing this, with a new approach of finding better fits to their client’s work culture and digitized processes for labour hire contractors.
When it came to branding, PPC Workforce needed to be recognised as working in these industries. At the same time, the brand had to be flexible enough for potential future offerings such as contracting works and white collar labour hire in constructing and mining projects.