Century Batteries Rebrand

Revving up for the next chapter of battery manufacturing

Since 1928, Century Batteries has been powering everything from cars to boats and trucks.

The company’s technology has gone the distance, and so too has its brand.

To ensure Century Batteries’ visual identity continues to be in sync with the contemporary marketplace, we rolled out a brand refresh that subtly modernised the logo whilst respecting the company’s brand equity.

Following on from the identity refresh, it was time to give the product range a makeover too.

New labels and icons were developed, as well as in-store signage and displays for trade shows, and then we put the batteries in the spotlight for a product photography session.

We also created a new brand style guide, technical sales materials and 2D renders that let customers look inside the batteries that take them from A to B, day in and day out.