February 22, 2021
Congratulations! You survived 2020. Huge brands have faced losses, small businesses have shut down, and landscape of entire industries have changed forever. Some companies are...
This phase focuses on surfacing the insights needed to guide all strategic and creative decisions in the refresh. It sets the foundation for Phase 2 by clarifying audience needs, internal alignment, and market positioning.
Insights gathered here will directly inform the strategic frameworks and creative decisions in the Brand Visioning™ phase, including brand positioning, narrative structure, tagline development, and identity system design.