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We use a holistic approach that delivers influential solutions that drive customer attitudes and perceptions,
using the perfect combination of experts.
= Outsourced
= Covered
TasksTypical in-house support | Strategic PersonBase-Level Skills | Content PersonBase-Level Skills | Design PersonBase-Level Skills | Vie PlanDoes it all! |
Project Management | ||||
Research | ||||
Brand Strategy | ||||
Marketing Strategy | ||||
Professional Copywriting | ||||
Print Asset Production | ||||
Digital Content Production | ||||
Web Design | ||||
Web Maintenance | ||||
SEO and SEM | ||||
Videography | ||||
Print |
This phase focuses on surfacing the insights needed to guide all strategic and creative decisions in the refresh. It sets the foundation for Phase 2 by clarifying audience needs, internal alignment, and market positioning.
Insights gathered here will directly inform the strategic frameworks and creative decisions in the Brand Visioning™ phase, including brand positioning, narrative structure, tagline development, and identity system design.