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All Marketing

Brand Essence: Choosing a Brand Name

Choosing the right name is vital when it comes to your brand, products or services. Yet sometimes names are...

9 Great Reasons to Include Video in Your Marketing Mix

Did you know that over 8 billion videos are viewed on Facebook every day? When you throw TV, in stream...

Establishing A Brand

A polished brand that’s supported by sound marketing strategy is no longer a luxury. Nor is it the sole domain of mega-corporations. You only get one chance to make a great first impression and a brand is the first impression a customer gets of your...

Brand Essence: The Importance of Finding Your ‘Why’

If you’ve ever been in a dead-end job or a failing business you’ve probably asked yourself why you even bother....

Optimising your marketing team’s performance

Optimising your marketing team's performance Whitepaper. In this report we look at the state of marketing and how marketing managers in various industries are managing lean teams...

Surviving the Shark Tank: How Marketing Teams Can Help Start-ups and Growing Businesses Attract Investors

One of the largest challenges faced by start-ups and growing businesses is raising capital. Often, the job of creating the...

Why do they Buy? How Understanding Consumer Behaviour Takes Business Marketing to the Next Level.

Ever wondered why people choose some products over others? Ask an expert in consumer behaviour! Understanding consumer behaviour can give...

Viabrand Outsourcing Playbook

How to choose a creative studio for your design work? Working closely with external studios has become an incredibly popular business decision – and for good reason. If you’re considering a collaboration with a design studio, there’s a few things to consider...

How design support can improve your marketing team’s effectiveness

From brand strategy to website management, social media and advertising campaigns, your marketing department now has an ever-growing list of...