StormWarden offers businesses holistic, end to end IT management and reliable protection from online risks.
This flexible team of IT experts works with clients around the globe and are preparing for a growth phase. As such, StormWarden looked to ensure their brand reflected their capabilities now and into the future.
The marketing plan comprised of digital and print tactics such as eDMs (email marketing and newsletters), flyers, Facebook and LinkedIn social media posts, as well as website landing pages, pull-up banners and three explainer videos.
Throughout implementation, our design team followed the brand identity we created for StormWarden and ensured this was communicated throughout all assets for each month. These items were sent to the client to ensure their satisfaction and to show the cohesiveness between all delivered items.
Certain items were specially delivered at key dates, most notably the explainer videos posted on the client’s YouTube channel and tradeshow assets including pull-up banners, flyers, and website landing page. Our team enjoyed collaborating with the client on the video series, where we visually articulated the brand’s essence and services.
Viabrand recorded the success metrics and performance of each collateral item delivered. We placed this in a report format for our team and the client to assess which marketing pieces and topics were successful amongst the StormWarden audience. This has allowed for future marketing calendars to be better curated for the client’s target audiences.