Rebranding and Brand Refresh For Gregory Craig Eyewear

Gregory Craig Eyewear creates affordable, on-trend sunglasses and specs.

It’s a trusted brand stocked in pharmacies around Australia, but its branding wasn’t in line with the customer experience Gregory Craig Eyewear wants to deliver.

To enhance the in-store and online presence of Gregory Craig Eyewear, we worked with the team to create a new brand identity and sub-brands for their various product ranges.

Given that the brand’s products range from fashion sunglasses to practical eyewear, we had to create an identity that sat comfortably in the middle of this spectrum.

Once the identity and brand structure was in place, we built and designed a new website and rolled out new marketing collateral, in-store signage and product swing tags.

The project has provided GC Eyewear with structure and personality, enhancing the ‘specs appeal’ of its products in store and online.

Brand refresh for instore and online appeal

Gregory Craig Eyewear creates affordable, on-trend sunglasses and specs.

To enhance the in-store and online presence of Gregory Craig Eyewear, we worked with the team to create a new brand identity and sub-brands for their various product ranges.

Once the identity and brand structure was in place, we built and designed a new website and rolled out new marketing collateral, in-store signage and product swing tags.

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Phase 1: Brand Discovery and Research