Insights

July 18, 2023

In today’s competitive business landscape, companies need to understand the principles of sales psychology to stand out in the market. Design thinking plays a crucial...

July 6, 2023

As a team of marketers, we wanted to dive into an intriguing topic that often gets overlooked: the difference between communication and influence. You see,...

May 23, 2023

Have you ever noticed that you just relate more to some companiesover others? One of the critical steps taken when setting goals for your brand...

April 19, 2023

When it comes to marketing, companies often face the question of whether to rebrand or simply refresh their existing brand. While the two may sound...

January 12, 2023

We’ve given Viabrand® a makeover. Since our inception, our mission has been to support business teams in growing their brands. Our philosophy is in moving brands...

January 9, 2023

While no two product marketing roles are alike, all product marketers can agree that the challenge of getting a product to market is knowing your...

November 15, 2022

Influential communication tactics for Marketing Managers What’s the difference between communication and influence? Communication moves information. Influence moves ideas into action. What is Influence? Influence...

November 7, 2022

Brands become stagnant if they aren’t open to change. For this reason, reviewing your brand strategy is now common business practice, but any changes you...

September 19, 2022

The concept of personal branding is attributed to consultant and writer Tom Peters. Peters, in 1997, challenged people to use the branding principles of big...

September 12, 2022

What is Lean Marketing? Lean Marketing involves building time for frequent evaluations and iterations into your marketing plan. Lean Marketing allows you to adapt and...