Almanac Health

A venture brand built on purpose, driven by innovation, and shaped through connection

We Are Almanac Health

Almanac Health is a collective of visionaries redefining the future of healthcare in Australia. With ambitions to grow a network of innovative ventures, they required a brand that could carry weight, adapt across multiple business models, and convey both purpose and strategic clarity.

They approached Viabrand® as their first choice, seeking a creative and strategic partner to help ideate and build a strong brand from the ground up that would feel as ambitious and forward-thinking as the founders behind it.

Beyond Boundaries: A Clear Strategic Direction

The brand promise Beyond Boundaries became the foundation of the strategy—capturing Almanac Health’s desire to push past industry limitations, build something greater than a holding company, and express a unique, unifying voice across their group of ventures.

Our role was to define a brand that balanced depth with flexibility—one that would serve as a strong umbrella while allowing the ventures underneath to thrive with independence.

A Strategic Branding Approach

Our process began with discovery and brand visioning, diving deep into the founders’ goals, market positioning, and future plans. The strategic foundations included:

  • Brand Positioning & Purpose

  • Mission, Vision & Values

  • Brand Archetype & Personality

  • Brand Promise & Messaging Pillars

  • Tone of Voice & Technical Descriptors

We designed Almanac to feel expansive, guiding, and confident – establishing it as a brand that would attract founders, partners, and investors alike.

Bringing the Brand to Life: Deliverables and Visualisation

From strategy to visual execution, Viabrand® delivered a complete brand system designed to scale. Key deliverables included:

  • A modern, modular logo featuring a stylised compass and shooting North Star

  • A refined colour palette evoking trust, clarity, and forward momentum

  • Brand guidelines and tone of voice

  • Messaging frameworks for founders, partners, and media

  • Launch assets including pitch decks, social templates, and stationery

  • A one-page brand-led website built for clarity, storytelling, and investor engagement

Digital Presence & Web Launch

The website was built to communicate the brand’s purpose and strength from day one. With aspirational messaging, scrolling banners, and clear navigation, the site provides a foundation for continued growth as the brand expands its digital footprint.

 

 

A Visionary Outcome

Since launching, Almanac Health has continued to grow, acquiring and supporting a portfolio of healthcare ventures across Australia, with more to come. The brand has already become a trusted vehicle for connecting people, steering purpose, and creating long-term impact.

Viabrand® is proud to have been chosen to shape this brand from its earliest moments, helping bring a bold vision to life.

What They Say
“Jho, Amber and the entire team are just true masters of their tradecraft. Their product is absolutely exceptional and it’s matched pound-for-pound by their customer service. Working with Viabrand on our organisation’s brand evolution project was an absolute joy and I couldn’t speak highly enough of the experience end-to-end. Thanks, Viabrand!”
John - CEO (Workcom)