Inviga

Crafting Connectivity: Building a Full Brand Identity for Inviga’s Complex Enterprise Solutions

Building connections that count

Inviga gets software and processes working together in harmony. 

Many of Inviga’s clients are large organisations, such as government-owned entities, who need to coordinate extensive amounts of data and processes. These companies require solutions that work on the same size scale, not quick fixes. Fortunately, Inviga’s solutions are comprehensive and span multiple platforms, identifying and resolving data issues with the right kind of systems and portals. To carry out these solutions, Inviga hires the best and most experienced developers.

 

Brand positioning of Inviga

Inviga helps enterprise companies connect to complex systems. 

Inviga wants to be seen as experts in their field – bringing experience, knowledge and tools to offer solutions previously deemed too complex and costly for most businesses. The seasoned professionals behind the company have been in the industry a long time, delivering large-scale infrastructure projects. As they got ready to launch their new business, the vision was to position as a credible, trustworthy brand that customers would be eager to choose as software development partners. They reached out to Viabrand® to help them get there.

The strategy for launching Inviga

The first step Viabrand® took was to undertake a brand discovery workshop. This gave us an insight into Inviga’s personality, goals and strengths. From that point, it became easier to address the brand’s overall strategy including the identity the founders wanted to share with the world .

We constructed a new professional website with a personality and tone of voice that clearly communicated Inviga’s innovation, expertise and services. We came up with original design, copywriting, logos and other elements that emphasised Inviga’s place as a modern company at the height of technological innovation – bringing tomorrow’s solutions to today’s clients.

Viabrand®’s brand strategy solutions

A sales toolkit and stationary assets such as business cards, e-mails and letterheads, were designed to ensure the look, feel and messaging remained consistent across Inviga, both online and off. We wanted to ensure that Inviga’s brand image told a strong story that would reflect the brand’s credibility and secure it a leading place in the market. In order to accomplish this, we consulted with the company to find out exactly what they were after and how we could best accomplish it.

The outcome

The final result was a clear, cohesive brand identity that established and communicated Inviga’s high status. Inviga now also has a web presence which is easy to find and an established place in the industry. The company is set up to attract new clients and to continue to grow long into the future.

What They Say
“Jho, Amber and the entire team are just true masters of their tradecraft. Their product is absolutely exceptional and it’s matched pound-for-pound by their customer service. Working with Viabrand on our organisation’s brand evolution project was an absolute joy and I couldn’t speak highly enough of the experience end-to-end. Thanks, Viabrand!”
John - CEO (Workcom)