Century Batteries is one of our long-time collaborators.
For this project, Century wanted to create a concept for a campaign that would boost sales and brand awareness.
For this project, Century wanted to create a concept for a campaign that would boost sales and brand awareness.
This phase focuses on surfacing the insights needed to guide all strategic and creative decisions in the refresh. It sets the foundation for Phase 2 by clarifying audience needs, internal alignment, and market positioning.
Insights gathered here will directly inform the strategic frameworks and creative decisions in the Brand Visioning™ phase, including brand positioning, narrative structure, tagline development, and identity system design.