In a recent announcement, Century Batteries became the official sponsor of the Virgin Australia Supercars Championship and on top of this, will be take the naming rights of the Ipswich SuperSprint in July.
Andrew Bottoms, Century’s Australia’s Marketing Manager (Automotive) said that “This is another way we can connect with our motoring community; an exciting partnership which will showcase the Century brand and our Australian-made product to a new audience of motoring enthusiasts.”
Supercars Chief Operation Officer Shane Howard shares the excitement, stating: “Century is one of Australia’s most successful manufacturing firms, having grown from humble beginnings 90 years ago to be one of the most recognised brands in the country. We are enormously proud to have such an iconic Australian company join the Supercar family. Century will help us further grow our great sport for the fans.”
Having worked with Century batteries for close to 4 years, the team here at Viabrand were nothing short of excited for this achievement. Throughout this time, we’ve worked on branding projects, rolling out marketing materials and numerous campaigns for Century and their family of brands. This time, we needed to produce something that would capture the attention of people and give this partnership the spotlight it deserves.
Our task was to develop concepts that promoted Century Batteries as the official battery of the Supercars. A medium of media that is quickly gaining popularity due to its ability to communicate a clear message and attract high engagement rates, is video. With this in mind, we set out to produce a corporate launch showreel video that would impress and educate viewers.
We started the process with concept development; researching, producing copy and visual designs and concept drafts. Once we were given the green light, it was time to let our talented film friends take the wheel and put together what Century wanted with our strategic direction behind it.
We love delivering results and going to vast lengths for our clients. The measure of success for this project was Century now having the showreel produced as a TVC for national distribution.