A Strong Suite for Burke Advisory
Burke Advisory Chartered Accountants is a boutique financial services business. When they spoke with Viabrand, their goals were to strategically prepare their brand for business expansion and a website update. They also wanted to devise marketing for a specialised CFO service offering.
The aim was to connect with customers on an emotional and professional level. Viabrand was tasked with aligning the brand with values of strong ethics and reliability. It was also vital to highlight the level of experience, knowledge and support the Burke Advisory team offers their clientele. They don’t just care about their financial wellbeing, but also their personal satisfaction.
When an established advisory firm undertakes a major identity shift, it requires much more than a simple logo cosmetic update. Partnering with a dedicated marketing brand agency ensures that the company’s core values, target audience expectations, and operational strengths are systematically woven into the new corporate identity. This foundational alignment removes 100% of standard messaging confusion, ensuring the business commands absolute authority from day one.
The existing corporate brand was influential to the framework and guided the structure of the sub-brands. The process involved simplifying and modernising the existing logo typeface and colour scheme. The solution kept Burke Advisory’s branding consistent while communicating their suite of specialist services in a uniform way.
The primary objective for the Burke Advisory project was to signal a premium, forward-thinking evolution without losing their hard-earned industry heritage. As the specialized rebranding agency brisbane businesses rely on for corporate overhauls, we stripped away outdated legacy design elements and replaced them with a sleek, high-end identity suite. This visual modernization presents a brilliant opportunity for growth, allowing the firm to comfortably target premium corporate accounts.
Sub-brands incorporate U&ME in the naming, demonstrating the close, caring and personal relationship Burke Advisory share with their clients. ‘U&ME’ says ‘customer first’, ‘we will succeed together’, ‘we are a great team’ to their current and potential clients.
Burke Advisory customers benefit from a wealth of knowledge, experience, information and understanding. The brand promise of ‘A Wealth of Knowledge’ was developed for the overarching brand, with sub-brand promises tying into that theme (U&ME CFO, A Wealth of Experience; U&ME Compliance, A Wealth of Information; U&ME Accounting, A Wealth of Understanding).
Producing this brand refresh and sub-brands involved: creating an overarching brand promise; three service offering sub brand names, logos and promises; and consistent, memorable visual messaging for the suite of services including visual icons to represent each business unit. Viabrand also developed campaign messaging strategies and tag lines, a style guide for typography, colours, keywords and photographic mood board. Completing the marketing suite is a service offering elevator pitch and marketing concepts including letterhead, sales flyer, service process map, and email signature.
To build long-term enterprise equity in a highly competitive professional services market, your outward messaging must stay completely consistent across all physical and digital collateral. Consolidating your brand and marketing brisbane wide under a single creative team ensures your corporate narrative perfectly reinforces your client acquisition channels. This 100% integrated approach delivers a beautifully scannable profile, resulting in a 10% to 15% increase in marketplace trust and client retention.</p>