Preparing a brand for impending expansion.

Burke Advisory Chartered Accountants engaged Viabrand to prepare their brand and service offerings for business expansion. They required a clearly defined strategy and suite of marketing resources.

Viabrand refreshed the overarching brand logo and devised names and iconography for three service offerings. We also developed brand promises for the service offerings and over arching brand. Viabrand designed marketing materials including letterhead, sales flyer, service process map, and email signature. These have been designed and written to align with the refreshed brand strategy. Viabrand also created a variety of strategic campaign messaging and taglines. These combined with the photographic mood board form the basis of visual advertising and marketing initiatives well into the client’s future.

The marketing guidelines we created allows Burke Advisory Chartered Accountants to expand and provide staff with clear rules on logo use, brand language, colours, imagery and fonts.