Why big brands are choosing smaller agencies

Bigger isn’t always better. In a world where rapid change is the new norm, bigger brands are seeking out smaller...

Brand Essence: Choosing a Brand Name

Choosing the right name is vital when it comes to your brand, products or services. Yet sometimes names are...

9 Great Reasons to Include Video in Your Marketing Mix

Did you know that over 8 billion videos are viewed on Facebook every day? When you throw TV, in stream...

Behind the rebrand: A Refreshed Strategy and Image for Viabrand

They say it’s important to practice what you preach, so entering our fourth year in business, it was time...

Property Branding Guide

Compiling an attractive, compelling and genuine set of branding, marketing and advertising materials is vital to the success of any development. So much is conveyed to consumers through the choice of language, imagery...

Establishing A Brand

A polished brand that’s supported by sound marketing strategy is no longer a luxury. Nor is it the sole domain of mega-corporations. You only get one chance to make a great first impression and a brand is the first impression a customer gets of your...

Digital grant available for QLD based small businesses

Are you ready to compete in the digital age? The Queensland government’s ‘Small Business Digital Grants Program’ is now in...

Brand Health Check

Take the test to check the health of your business’ brand. Brand is more than a pretty logo. It’s your company’s personality, made up of its values, vision and mission. A clearly defined and consistent brand that’s visible in all internal and external...

Brand Essence: The Importance of Finding Your ‘Why’

If you’ve ever been in a dead-end job or a failing business you’ve probably asked yourself why you even bother....

Behind the rebrand: A strong suite for Burke Advisory

Burke Advisory Chartered Accountants is a boutique financial services business. When they spoke with Viabrand, their goals were to strategically...

Industry snapshot: Corporate and professional services

Optimising your marketing team’s performance Whitepaper. When it comes to B2B marketing, the corporate and professional services sector is quick to identify smarter, cost-effective ways of promoting...

Industry snapshot: Wholesale

Optimising your marketing team's performance Whitepaper. With many wholesale companies traditionally operating small marketing departments, this sector is well placed to embrace a leaner and more responsive approach...

Industry snapshot: Manufacturing

Optimising your marketing team's performance Whitepaper. The manufacturing sector has been slow to adopt digital marketing. For both large and small brands, this sluggish rate of change is giving...

Optimising your marketing team’s performance

Optimising your marketing team's performance Whitepaper. In this report we look at the state of marketing and how marketing managers in various industries are managing lean teams...

Surviving the Shark Tank: How Marketing Teams Can Help Start-ups and Growing Businesses Attract Investors

One of the largest challenges faced by start-ups and growing businesses is raising capital. Often, the job of creating the...

Why do they Buy? How Understanding Consumer Behaviour Takes Business Marketing to the Next Level.

Ever wondered why people choose some products over others? Ask an expert in consumer behaviour! Understanding consumer behaviour can give...

Viabrand Outsourcing Playbook

How to choose a creative studio for your design work? Working closely with external studios has become an incredibly popular business decision – and for good reason. If you’re considering a collaboration with a design studio, there’s a few things to consider...

Behind the rebrand: GC Eyewear finds clarity

GC Eyewear is a long-established Australian fashion label, supplying on-trend designer eyewear and hats into major pharmacy retailers across the...

Behind the rebrand: Uscribe makes their mark

The Uscribe rebrand is the creative outcome for a company 25 years strong. This rebrand needed to reflect the current products and services it provides, while still being recognised as the trusted experts within the industry.

Your five-step checklist for starting a successful business

Launching a start-up is an exciting time and there’s a lot to do in order to turn an idea into an operational business. The one thing that successful start-ups all have in common is planning...