Taking a sunglasses brand online.
Makers of performance eyewear and sports sunglasses, Pursuit Active Eyewear came to us to explore the viability of a new ecommerce website. The company is stocked in retailers across Queensland and wanted a site that would give them a national presence. To do this, we identified the need for updated branding. So as well as launching Pursuit Active Eyewear into the digital space, we also ushered in a new chapter in the brand story by modernising the existing visual identity.