Launching a start-up checklist

Your five-step checklist for starting a successful business

Launching a start-up is an exciting time and there’s a lot to do in order to turn an idea into an operational business. The one thing that successful start-ups all have in common is planning – this includes setting up the right business structure and developing a memorable brand, online presence and marketing campaign.

Establishing these things early will ensure that when you do launch, you will have all the foundations in place, giving you more time to focus on growing the business. This no-fluff checklist outlines the five essential steps you should take to ensure your start-up launches successfully.

What is covered in the checklist?

  • Structure your business
    Planning your business structure is one of the most important first steps.
  • Develop a recognisable brand
    Good branding is now a common denominator across all successful businesses – and that means your brand will be a deciding factor in whether you succeed in attracting your target customer.
  • Establish and online presence
    For most businesses, their first contact with potential customers happens online.
  • Create a launch campaign
    The launch campaign is one of the fun parts of creating a new start-up.
  • Post launch marketing
    Once you have launched, it’s important to leverage the attention on your business through continued marketing activities.

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