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Why big brands are choosing smaller agencies

Bigger isn’t always better. In a world where rapid change is the new norm, bigger brands are seeking out smaller...

Brand Essence: Choosing a Brand Name

Choosing the right name is vital when it comes to your brand, products or services. Yet sometimes names are...

9 Great Reasons to Include Video in Your Marketing Mix

Did you know that over 8 billion videos are viewed on Facebook every day? When you throw TV, in stream...

Brand Essence: The Importance of Finding Your ‘Why’

If you’ve ever been in a dead-end job or a failing business you’ve probably asked yourself why you even bother....

Behind the rebrand: A strong suite for Burke Advisory

Burke Advisory Chartered Accountants is a boutique financial services business. When they spoke with Viabrand, their goals were to strategically...

Surviving the Shark Tank: How Marketing Teams Can Help Start-ups and Growing Businesses Attract Investors

One of the largest challenges faced by start-ups and growing businesses is raising capital. Often, the job of creating the...

Why do they Buy? How Understanding Consumer Behaviour Takes Business Marketing to the Next Level.

Ever wondered why people choose some products over others? Ask an expert in consumer behaviour! Understanding consumer behaviour can give...

Behind the rebrand: Uscribe makes their mark

The Uscribe rebrand is the creative outcome for a company 25 years strong. This rebrand needed to reflect the current products and services it provides, while still being recognised as the trusted experts within the industry.

Behind the rebrand: GC Eyewear finds clarity

GC Eyewear is a long-established Australian fashion label, supplying on-trend designer eyewear and hats into major pharmacy retailers across the...

Behind the brand refresh: Little Tokyo Two matures

Little Tokyo Two is now Brisbane’s largest network of coworking spaces. The brand has a lot of personality and appeals...

Rebrand vs a brand refresh – which is best for you?

The equity of your brand is one of your greatest business assets. So how do you modernise a brand customers...

The sprint approach to website development

As websites become increasingly sophisticated and effective at generating new business, the process of building them has become more intensive...

Building a Personal Brand

Is there someone in your industry who seems to be everywhere? Speaking at events, showing up in your LinkedIn and...

Five productivity hacks that actually work

Have you heard of books like The Four Hour Work Week and wondered who could possibly work so little while...