The Importance of Listing on Google my Business

  Let’s be honest, most people have heard about Google My Business but just as many are unfamiliar with the...

Behind the Rebrand: A world-class look for a world-class offering

One of three Queensland Academy Campuses, Queensland Academies for Science Mathematics and Technology (QASMT) engaged Viabrand to undertake a brand...

Behind the Brand: Vilapass takes flight

Vilapass are a Citizenship by Investment (CBI) company servicing the needs of wealthy individuals who want to obtain reliable CBI...

The importance of Brand Photography

Show, don’t tell. Remember the old saying ‘’you eat with your eyes first”?  Long before you have taken the first...

Why big brands are choosing smaller agencies

Bigger isn’t always better. In a world where rapid change is the new norm, bigger brands are seeking out smaller...

Brand Essence: Choosing a Brand Name

Choosing the right name is vital when it comes to your brand, products or services. Yet sometimes names are...

9 Great Reasons to Include Video in Your Marketing Mix

Did you know that over 8 billion videos are viewed on Facebook every day? When you throw TV, in stream...

Behind the rebrand: A Refreshed Strategy and Image for Viabrand

They say it’s important to practice what you preach, so entering our fourth year in business, it was time...

Property Branding Guide

Compiling an attractive, compelling and genuine set of branding, marketing and advertising materials is vital to the success of any development. So much is conveyed to consumers through the choice of language, imagery...

Establishing A Brand

A polished brand that’s supported by sound marketing strategy is no longer a luxury. Nor is it the sole domain of mega-corporations. You only get one chance to make a great first impression and a brand is the first impression a customer gets of your...

Digital grant available for QLD based small businesses

Are you ready to compete in the digital age? The Queensland government’s ‘Small Business Digital Grants Program’ is now in...

Brand Health Check

Take the test to check the health of your business’ brand. Brand is more than a pretty logo. It’s your company’s personality, made up of its values, vision and mission. A clearly defined and consistent brand that’s visible in all internal and external...

Brand Essence: The Importance of Finding Your ‘Why’

If you’ve ever been in a dead-end job or a failing business you’ve probably asked yourself why you even bother....

Behind the rebrand: A strong suite for Burke Advisory

Burke Advisory Chartered Accountants is a boutique financial services business. When they spoke with Viabrand, their goals were to strategically...

Industry snapshot: Corporate and professional services

Optimising your marketing team’s performance Whitepaper. When it comes to B2B marketing, the corporate and professional services sector is quick to identify smarter, cost-effective ways of promoting...

Industry snapshot: Wholesale

Optimising your marketing team's performance Whitepaper. With many wholesale companies traditionally operating small marketing departments, this sector is well placed to embrace a leaner and more responsive approach...

Industry snapshot: Manufacturing

Optimising your marketing team's performance Whitepaper. The manufacturing sector has been slow to adopt digital marketing. For both large and small brands, this sluggish rate of change is giving...

Optimising your marketing team’s performance

Optimising your marketing team's performance Whitepaper. In this report we look at the state of marketing and how marketing managers in various industries are managing lean teams...

Surviving the Shark Tank: How Marketing Teams Can Help Start-ups and Growing Businesses Attract Investors

One of the largest challenges faced by start-ups and growing businesses is raising capital. Often, the job of creating the...

Why do they Buy? How Understanding Consumer Behaviour Takes Business Marketing to the Next Level.

Ever wondered why people choose some products over others? Ask an expert in consumer behaviour! Understanding consumer behaviour can give...