Behind the Rebrand: A clear strategy for a financial services firm

360 Financial Advantage was providing accounting and financial services in Coffs Harbour, Macksville and Port Macquarie. The business’ leadership team...

Know Your SEO

It’s pretty much impossible these days to find a business that doesn’t have a website. They’re essential to success in...

The Power of Referral Marketing

Did you know referred customers are more profitable and more loyal than normal customers? Research1 shows these customers are more...

Seven Signs it’s Time for a Rebrand

Between changing consumer tastes, the evolving competitive landscape and your own business’ growth, there comes a time in every brand’s...

What is a Landing Page?

Ever heard the term thrown around and not known exactly what it means? Don’t worry, you’re not alone. Thankfully, we...

Behind the Brand: mIoT

Unintentionally, niche telecommunications brands have become somewhat of a specialty for the Viabrand team. Meet the latest addition to Viabrands’...

Brand Archetypes: What are they and why they’re important?

Have you ever noticed that you just relate more to some companies over others? One of the critical steps taken...

Behind the Brand: Creating Xplore Wealth

What do you get when you combine two financial groups with almost $15 billion in Funds Under Administration (FUA)? Xplore...

How to Create a Brand Style Guide for Your Business

Creating a brand style guide will allow your company to transmit a consistent message throughout the organisation and across all...

Behind the Brand: Adept Economics

Founded in 2014, Adept economics commenced operations with the vision of applying rigorous economic analysis and best practice data science...

How to Grow Your Business with Content Marketing

Content marketing has quickly become one of the most effective ways to increase search ranking, organic reach and audience relevance....

Agency Secrets of Branding

A polished brand that’s supported by sound marketing strategy is no longer a luxury. Nor is it the sole domain of mega-corporations. You only get one chance to make a great first impression and a brand is the first impression a customer gets of your...

Behind the Brand: Century Batteries Become the Official Batteries of the Supercars

In a recent announcement, Century Batteries became the official sponsor of the Virgin Australia Supercars Championship and on top of...

Top 5 Tips When Starting a Business

Are you worried about the uncertainty or lack of security that comes with starting a business? Believe it or not,...

The Importance of Listing on Google my Business

Let’s be honest, most people have heard about Google My Business but just as many are unfamiliar with the benefits...

Behind the Rebrand: A world-class look for a world-class offering

One of three Queensland Academy Campuses, Queensland Academies for Science Mathematics and Technology (QASMT) engaged Viabrand to undertake a brand...

Behind the Brand: Vilapass takes flight

Vilapass are a Citizenship by Investment (CBI) company servicing the needs of wealthy individuals who want to obtain reliable CBI...

The importance of Brand Photography

Show, don’t tell. Remember the old saying ‘’you eat with your eyes first”?  Long before you have taken the first...

Why big brands are choosing smaller agencies

Bigger isn’t always better. In a world where rapid change is the new norm, bigger brands are seeking out smaller...

Brand Essence: Choosing a Brand Name

Choosing the right name is vital when it comes to your brand, products or services. Yet sometimes names are...